Bridging Connections, Marking Success:
Your Walmart, Sam’s Club, and Amazon Growth Partner
We specialize in helping brands bridge the gap to Walmart, Sam’s Club, and Amazon, delivering tailored retail consulting, sales representation, and analytics solutions that drive growth and long-term success with the world’s largest retailers.
Need Help Selling to Walmart, Sam’s Club, or Amazon?
Selling to Walmart, Sam’s Club, or Amazon requires expertise in buyer strategy, analytics, supply chain planning, and retail execution. Bridgemark provides Walmart consulting services and sales representation for suppliers looking to grow in the world’s largest retailers.
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Walmart and Sam's Club buyer meeting strategy
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Retail Link, Scintilla, Madrid, Amazon Seller Center, and Power BI analytics dashboards
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Walmart, Sam's Club, and Amazon item setup and launch support
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Walmart.com, Samsclub.com, and Amazon.com eCommerce optimization
The Bridgemark Difference
Walmart and Sam's Club Specialization
Years of trust built within the Walmart and Sam’s Club Bentonville-area community allow us to advocate for your brand. We align every recommendation to Walmart expectations and data systems. We act as your Walmart sales broker, representing your brand with buyers and helping manage your business inside Walmart.
Full-Service Omnichannel Support
We manage the entire Walmart/Sam’s business across sales, supply chain, ecommerce and retail media. Every part of the business is connected — in-club, online, WMC, and merchandising strategy.
Senior Leaders in the Work
Our backgrounds span Walmart, Sam’s Club, and leading Fortune CPG organizations. You work directly with the people who have the experience.
Advanced Business Analytics
We understand Walmart’s systems and transform their data into clear, actionable recommendations through custom Power BI dashboards and AI-supported recommendations, turning insight into action.
Our Services
Account Leadership
We guide the Walmart and Sam’s Club relationship and sales strategy with hands-on senior leadership support
E-Commerce
We help brands win on 1P Walmart.com, Walmart 3P Marketplace, Samsclub.com, and Amazon, improving digital shelf visibility, conversion, and content using Walmart WMC Connect, MAP, and Seller Central advertising data.
Category Strategy
We shape product development such as pricing, packs, and assortments using Walmart/Sam’s Club category insight.
Account Execution
We manage item setup and launch to meet Walmart and Sam’s standards—delivering speed, accuracy, and faster shelf placement for your products. We use Supplier One, NOVA, IDM, Scene 7, QMS, Factory Audit, and Supplier Hub to ensure seamless execution.
Supply & Replenishment
We track inventory and flow using connected data to keep items in stock and moving.
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Advanced Business Analytics
We transform Retail Link, Walmart Scintilla, and Sam's Club Madrid data into insights that drive sales, in-stock performance, and item growth. We unify your data through custom Power BI dashboards and AI-supported recommendations, turning insight into action.
Bridgemark Advanced Analytics
Gain insights and take action faster!
Dashboards to Power your Business
Interactive dashboards accelerate your speed to insights. Dashboards tailored to Walmart’s specific expectations (item, ecommerce, item-store level, and supply planning)
Advanced Analytics & AI
Let your data do the work for you. AI Dashboards write your weekly business recaps and drive actionable recommendations to grow your business.
Custom Analytics Tools
Tools customized to support your unique business process and automate tedious work. We provide analytics to optimize pricing, assortment, distribution, inventory & promotions.
Business Analytics to Power your Business
We don’t just provide tools, we help you grow sales! We provide analytics to maximize the Walmart sales process, from buyer selling stories to internal assortment and product development insights.
Omni Channel Performance
Digital Visibility That Matters
Online sales & availability
Item Performance
What's Winning — and Why
Sales, velocity, margin by item
Item & Store Insights
Store-Level Clarity Club, store, regional trends
In-Stock & Demand
Stay Ahead of Demand
On-hand, OOS risk, forecasts
Our Categories
While our expertise spans the full range of categories at Walmart and Sam's, we specialize in the areas outlined below:
Meet the Team
President, Owner
Heather Cogburn founded Bridgemark Sales & Analytics in 2012 to bridge the gap between suppliers and retailers by building strong, collaborative relationships. With eight years of buying experience at Sam’s Club in categories like jewelry, home, accessories, and electronics, she brings a deep understanding of retail and a passion for helping brands achieve long-term growth. Based in Rogers, Arkansas, Heather holds both a Psychology degree and an MBA from the University of Arkansas—and proudly cheers on the Razorbacks every chance she gets.
Owner
Adam Cogburn is a senior retail and analytics executive with two decades of experience leading growth strategy for Fortune 100 suppliers. As co-founder of Bridgemark Sales & Analytics, he partners with brands to deliver integrated retail solutions, combining strategic sales leadership with advanced business analytics. He previously held leadership roles in the Fortune 100, where he led teams across sales, category management, and finance, while also driving enterprise-level initiatives in trade management and advanced analytics. Adam is also an active angel investor and advisor to early-stage businesses. He holds a B.S. in Mechanical Engineering and an MBA from the University of Arkansas.
Vice President, Sales & Business Development
Candy LaRotonda brings over 30 years of experience in the Housewares industry, with a proven track record as an analyst, category advisor, and National Account Manager. Known for her strategic mindset and results-driven approach, Candy is passionate about uncovering insights that drive growth and improve the bottom line—whether partnering with existing retailers or building new relationships.
She holds a degree in Business Management from the State University of New York and combines her professional expertise with a deep commitment to mentoring and teaching. Outside of work, Candy finds joy in supporting and empowering women through her local church community.
Sales Coordinator
Kinley Blue is an expert in data systems and account management for Walmart and Sam’s Club. She brings accounting experience with her from working at a local accounting firm for three years.
Testimonials
CEO, Current Walmart and Sam's Club Supplier
"My business has grown tremendously since working with this team! They have a wealth of knowledge of both Walmart and Sam's Club. Their professionalism and collaboration has been instrumental in achieving our company goals."
CEO, Current Sam's Club Supplier
"Heather and her team are amazing. Focused & friendly and get back to you quickly. They are the perfect partners one can ask for and I highly recommend them."
Our Office
Located in Rogers, just 10–15 minutes from both the Walmart and Sam’s Club corporate offices in Bentonville, AR. Our office includes a conference room suitable for internal team meetings as well as meetings with Walmart and Sam’s Club partners.
Contact Us
Address
5100 W. J.B. Hunt Drive
Suite 330
Rogers, AR 72758
Contact
870-629-0474
FAQs
How do you get a product into Walmart?
Bridgemark helps brands prepare for Walmart buyer meetings, develop compelling selling stories, and navigate the Walmart item setup process.
Do you provide Walmart sales representation?
Yes. We provide Walmart and Sam’s Club sales representation and consulting services for brands looking to grow at the retailer.
Where is Bridgemark located?
We are located in Rogers, Arkansas, just minutes from Walmart and Sam’s Club headquarters in Bentonville.